Classic US Auto Styling The Studebaker Avanti
Too many automobile aficionados and downright car guys the nameplate “Studebaker” is associated with such advanced classic vehicles of their time - such as the Studebaker Avanti model introduced unbelievably in the 1963 auto market year. Complete decked out with a fiberglass body , futuristic styling , disc brakes and an optional turbocharged engine the Avanti still turns head and was way ahead of the pack of the car and vehicle products of the big 3 automakers of the time.
How was it that this simple “wagon maker”, well known and respected who actually made Abraham Lincolns horse drawn wagon entered the automotive field? Studebaker was an early innovator experimenting, producing and selling electric and later gasoline powered cars. Indeed Tomas Alva Edison himself (read the well known American innovator and inventor who laid the foundation for the great General Electric GE Company of our day), purchased the second vehicle built a produced by Studebaker. Studebaker lived on, kept innovating, and was known for its reputation of well designed, innovative and reliable American built vehicles.
Industrial designer Raymond Loewy, known as the principal designer of the original Champion, joined Studebaker to design a new postwar car. He was assisted by Virgil Exner who was the styling head of Studebaker. The company launched its 1947 Loewy models after the war. The 1947 Loewy-Exner Studebaker design was remarkable for its flat flanks, covered body, incorporated fenders, and exceptional trunk outline joined to form “three-box design.” However, Starlight was a ground-breaking model. It has a rear window enclosed from door to door to establish its roof floating above it.
They produced new automobile designs with the same technology used on the prewar designs. They used an 80 horse-power six-cylinder engine for the 2.8 model which was the same engine on Champion model. In addition, the 3.7 Commander/Land Cruiser was released to the market in the early 1930s. The automobile designs of Studebaker had not changed until the release of “bullet nose” models in 1950. They produced the primary models like Hawk series and Avanti. But other automobile producers had overtaken the company’s unique design on the same year but the company was forced to leave the industry in 1966. Though they experienced hardship, Studebaker persistently produce automobile in their small plant at Hamilton, Ontario.
Studebaker can never be replaced by today’s high technology cars. They started from a small company and became famous of their quality designs, and reliable models.
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